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In 2025, we were given a mission: to make the Percy Jackson and the Olympians campaign bigger than the first season. Besides a new camp, this time in Ibirapuera Park, and a tour with the cast at CCXP, we came up with a creative idea that surpassed all limits of Brazilianness: a parody of the 2000's hit song "Onda, onda, olha a onda", by Tchakabum. In Brazil, the summer hit is a very strong cultural phenomenon. It's close to Carnival, and Axé music is one of the most danced genres at that time, which included Tchakabum's hit in the 2000s. This particular song about the sea is still played a lot in Brazil today. That's why making it about Percy Jackson and the Sea of Monsters was such a big deal.

Rewriting the lyrics was the most fun day of my job yet, I have to say. The song was released on the day of the saga's final episode, available on Disney+. And the result was impressive: more than 4 million views and a wave of comments about the saga with the public and in the press (CNN and Clube de Criação, for example).